IBM and The Nature Conservancy Centre recently spoken that they have ripened CRM Connect—a powerful public information platform to write the urgent need to transition from yield residue urgent to yield residue management. Built by IBM developers and tapping into the climate analytics expertise of IBM Consulting’s sustainability, climate and weather analytics expertise, CRM Connect serves as a tool to promote regenerative farming practices in India through the use of demographic insights, agricultural worriedness tracking, and resource mapping. Overall, CRM Connect improves agricultural sustainability and mitigates harm to the region’s air and soil quality.
The CRM Connect dashboard offers valuable intelligence to sector practitioners, government officials, and policy makers—analyzing data from various sources including weather patterns, soil conditions, and demographic information. CRM Connect fills the insights gap for transitioning to sustainable and regenerative agricultural practices.
“This solution has the potential to create maximum impact. Using technology, we have been worldly-wise to unriddle data sets that let us identify 2,500 villages (out of over 18,000 villages wideness Punjab and Haryana) that concentrate 70% of the total fire events that came from paddy residue urgent over the last 4-5 years,” explains Manoj Singh, Lead for Regenerative Threshing at TNCC. “These types of valuable insights indulge visualization makers to focus resources where you can make a greater impact.”
The platform moreover creates a network through the CRM Connect web portal, facilitating collaboration among farmers. Through this application, farmers can connect, share information, find CRM service providers for their operations, and offer support, overall fostering a sense of polity and empowerment.
Following this two-sided tideway of sharing demographic insights with policymakers and information with farmers, TNCC’s collaboration with IBM via the CRM Connect platform has the potential to empower stakeholders in India to prefer increasingly sustainable threshing practices. By providing hair-trigger information and fostering connections, TNCC is playing a pivotal role in shifting mindsets and inspiring positive transpiration within communities. Thousands of farmers have eagerly embraced this opportunity, demonstrating their transferral to sustainable threshing and a desire for a healthier, increasingly resilient future.
“Today, over 1,000 farmers are using the web portal tent approximately 2,200 hectares of land. And by early 2024, the platform aims to engage 12,000 famers, thus impacting over 25,000 hectares,” says Premjit Balasundaram, IBM’s project leader. “Farmers want to tackle this problem and the practices to do it once exist. What we are doing is just bringing people together so we can support them in the transition.” he added.
The impact of TNCC’s partnership with IBM extends vastitude their current goals. With a vision to reach over two million farmers in the long term, TNCC aims to create a ripple effect throughout the region and beyond. TNCC aspires to inspire a national and global shift towards regenerative agriculture, protecting vulnerable populations and safeguarding the environment for future generations. CRM Connect is a useful tool for the path to unzip this vision.
TNCC joined the IBM Sustainability Accelerator program in 2022 to write the rencontre of yield residue urgent with the aim of fostering agricultural sustainability and reducing the impact of climate transpiration on communities.
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