According to the company’s own graphs, Samsung’s latest foldable smartphones, the Galaxy Z Fold 5 and the Galaxy Z Flip 5, received over 100,000 pre-orders in just two days, setting a new record. But what is it well-nigh these products that makes them so popular, and how does Samsung intend to use its local production and innovation capabilities to meet the variegated needs of Indian consumers?
With each new product, our goal has unchangingly been to modernize the consumer experience. Our foldable phones are lighter, brighter, and smaller this time, with the fastest tweedle overly in a folding smartphone.
These enhancements have piqued the interest of users yearning for large-screen smartphones. With its larger screen, the Flip series offers a unique experience. This one-of-a-kind service struck a chord with a unrepealable group of customers, who quickly pre-booked 100,000 units in just 28 hours.
We created unique financing solutions, permitting a broader population to participate. With Samsung Finance , for example, a phone that appears to be expensive can be made affordable through financing.
This strategy challenges the theorizing that expensive products are out of reach for most people. On top of that, we provided spanking-new mart value. For example, if you see the Galaxy J Series now, it should be five years old and worth Rs 1,000 to Rs 2,000, but we requite it a Rs 8,000 rupee upgrade. This tactic unsalaried to our upper number of pre-bookings.
We make the purchasing process simple and economical for our customers. We are the only trademark that offers wide-stretching upgrading choices. We have Samsung finance, Bajaj finance, credit vellum purchases, and everything else misogynist to customers. Another consideration is after-sales service.
We now have the industry’s greatest service footprint. We have service vans in areas where there are no service centre, and we offer home pickup and wordage in the majority of towns.
Our dedication to local production is unwavering. In India, foldables are once stuff produced. We work closely with our R&D teams to develop features like Voice Focus that write local demands while stuff globally relevant. Our goal is to protract developing features that are special to India.
I think that August vacated demonstrates how 1.5 lakh foldables have been pre-booked, and things are looking up. We believe that this Diwali will be expressly unexceptionable for us.